Beginning Farmer Agri-Tourism Workshop in California

Posted on March 15, 2014 by in Beginning Farmers, Events, Farming Resources, Workshops // 0 Comments

Beginning Farmer Agri-tourism Workshop to be held on Wednesday, March 26th 2014, 9 am - 3:30 pm at Morgan Hill Community Center, Morgan Hill, California

RSVP for this workshop by signing up at https://www.sagecenter.org/projects/beginning-farmer-rancher-program/. For more information, please email beginningfarmerrancher@sagecenter.org or call 510-526-1793 x5. Cost: Program and lunch: $10 (or sliding scale). Free follow up technical assistance is available to a limited number of beginning farmers and ranchers in Alameda, Contra Costa & Santa Clara Counties. Audience: The program is geared to beginning agri-tourism operators; more experienced operators are welcome.

Program and Presenters:

8:30 am Check in and registration w/ refreshments

9:00 am Welcome and introductions

9:15 am Panel of current agri-tourism operators: Brent Bonino, LJB Farms; Pete Aeillo, Uesugi Farms; Liza Garibaldi, Shady Creek Farm; Andy Mariani, Andy’s Orchard; and Kim Windsor, Windsor Farm

10:15 am Assessing Your Farm/Ranch for Agri-Tourism Potential: Penny Leff, Agri-tourism Coordinator, UC ANR Small Farm Program

10:45 am Break

11:00 am Regulatory overview: Bill Shoe, Santa Clara County Planning Department; Martha Wien, Santa Clara County Environmental Health; Insurance Overview: Eric Isaacson, Interwest Insurance Services

12:15 pm Lunch and networking

1:00 pm Business Resources: Dennis King, Small Business Development Center

Marketing overview – tools and best practices: Jenn Beninger, iBrandYourBusiness

2:00 pm Break

2:15 pm Connecting to local tourism and local food communities: John Horner, Morgan Hill Chamber of Commerce/Morgan Hill Tourism Alliance; Ana Lelescu, CA Passport Tours; and Sadie Clements, Farm to Market Tools and Services, Community Alliance with Family Farmers

3:15 pm Wrap up and summary

3:30 pm Adjourn