Demand Organic (DO) is a new website from the Rodale Institute. Their mission is to "...educate and increase public awareness of the importance of organics. [They] focus on consumers who have not considered the possibilities of their organic choices, in hopes of inspiring long-lasting and profound personal change. [Their] goal is to help [people] navigate the confusion surrounding organics; from labeling to asking the right questions to interpreting scientific research." They are looking for stories and quotes from organic farmers and consumers about why they choose organic, and have asked us to encourage people to post these on their Why I DO Page. It only takes a couple minutes, so please consider helping them out with this cool new project.