MarketMaker Tool Links Producers, Businesses, and Consumers

Last week MarketMaker was introduced www.mimarketmaker.msu.edu <http://www.mimarketmaker.msu.edu/> to those searching for products such as dairy, vegetables, herbs and meat. Market Maker is not only for consumers but it’s also geared towards producers, processors, wholesalers, restaurants, farmers’ markets, and wineries (to find suppliers for food products). If you know the demographics of the customers who purchase your products MarketMaker can assist you.
1.    Click on “Begin Your Search” on the home page www.mimarketmaker.msu.edu <http://www.mimarketmaker.msu.edu/> .

2.    Click on “Find a Target Market” on the search MarketMaker page.
3.    Select the demographics that match your customers from the “market type” drop-down menu, and then refine your search with the options available.
4.    Select you Search Location and then click on the “Map It” buttons. You will generate a map showing density.
5.    Use the tab near the top of the page titled “Find a Business” to select the type of business you are targeting. Click on the “map It” button to overlay the businesses on the demographic information on the map and create a list of those businesses below the map. Use the cursor to outline areas of the map with higher densities an businesses that meet the search criteria.
6.    Click the “Refresh Data” Button to refine the search to a more specific area and generate a list of the businesses in that area.

Registration for the website is free.

Putting Michigan Produce on Your Menu: How to Buy and Use Michigan Produce in Your Institution Booklet Now Available

A new booklet is now available, Putting Michigan Produce on Your Menu: How to Buy and Use Michigan Produce in Your Institution, to help food service professionals at Michigan institutions like schools, hospitals, colleges and universities purchase, handle, and use Michigan-grown foods year round.  The booklet provides tools including suggestions for connecting with local farmers, purchase and use equivalencies, and food safety and storage tips to help food service professionals find local food sources, purchase appropriate amounts for larger-quantity recipes, and properly handle and store fresh produce.

You can download the booklet free at several websites including, Michigan Farm to School (www.mifarmtoschool.msu.edu <http://www.mifarmtoschool.msu.edu/> ), C.S.  Mott Group for Sustainable Food Systems (www.mottgroup.msu.edu <http://www.mottgroup.msu.edu/> ) at Michigan State University, Michigan Food and Farming Systems (MIFFS, www.miffs.org <http://www.miffs.org/> ), and the Michigan Department of Agriculture (MDA, www.michigan.gov/mda <http://www.michigan.gov/mda> ).
If you would like to access a searchable archive of the all the previous Mich-Organic listserv postings copy this URL and paste in your browser address field   http://list.msu.edu/archives/mich-organic.html

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