Market Ready Beginning Farmer Webinar

market ready beginning farmer

Market Ready Beginning Farmer Webinar this Thursday

When: Thursday, June 22nd, 2017 at 3:00 PM (Eastern)

This webinar will be an Introduction to Market Ready, presented by Dr. Kim Morgan, Department of Agricultural and Applied Economics, Virginia Tech.

Market Ready ™ Farm to Restaurant is a program developed specifically for producers who would like to get started or expand current operations to sell direct to restaurants. Participants will gain a working knowledge of what restaurant chefs and retail managers are looking for in purchasing food products directly from Virginia producers. Participants will be introduced to seven topics, including: Explore current food policy legislation; Build relationships to better communicate with managers & chefs; Design effective packaging and labeling; Develop marketing strategies; Craft alternative pricing structures; Address regulatory concerns; and Use Virginia’s Market Maker portal to conduct market research. After the presentation, we will open the floor for a Q&A session.

To participate in the Market Ready Beginning Farmer Webinar, please go to:

The Market Ready Beginning Farmer Webinar is brought to you by the Virginia Beginning Farmer and Rancher Coalition Program. 

The Virginia Beginning Farmer and Rancher Coalition Program is a collaborative effort represented by a range of beginning farmer stakeholders across the Commonwealth of Virginia: higher education, Virginia Cooperative Extension, non-governmental sector, state and federal government, and individuals. groups. It is housed in Virginia Tech’s Department of Agricultural, Leadership, and Community Education. Funding was sponsored by the Beginning Farmer and Rancher Development Program (BFRDP) of the USDA National Institute of Food and Agriculture (NIFA) Award #2015-70017-22887.

The Virginia Beginning Farmer and Rancher Coalition Program aims to improve opportunities for beginning farmers and ranchers to establish and sustain viable agricultural operations in Virginia through the development and enhancement of whole farm planning programs, online resources, and farmer mentoring networks.

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