Marketing for Profit: Tools for Success Free Course for Farmers
Online Course Materials and Notes Available for Educators to Use Free
The Farmers Market Federation of NY and the NY Farm Viability Institute are cosponsoring an online course in Marketing aimed at farmers called Marketing for Profit: Tools for Success. This program is funded by USDA SARE’s NE Professional Development Program and hosted by Cornell Cooperative Extension Broome County.
There is no charge for the course which can be taken by farmers at their convenience asynchronously and is accessible any time, day or night. Participants do not have to follow a specific schedule which makes it easier for farmers to participate since they can move through the course at their own pace. The course materials are also available at no charge for use by extension educators or other educators who wish to use the materials to teach this as an in-person class.
The curriculum includes the following five components, or modules: Self-Assessment, Market Assessment, Customer Assessment, Communications Assessment, and Business Assessment. Within each module there are three sessions which include a video of each live presentation, Q & A documents, glossary of terms, links to additional resources, an online discussion forum, homework assignments, and a quiz. By completing all five modules, farmers will be able to learn essential marketing skills to analyze their personal and business capacity, determine optimal marketing channels, build their customer base, and increase their sales and profits. After completing the course, participants will have all the knowledge needed to create their complete farm business and marketing plan.
Successful completion of all sessions within each of the 5 components including the assignments and quizzes will earn the participant a Certificate of Achievement. In addition, farmers who complete the course in its entirety will be eligible for borrower training credits through the USDA Farm Services Agency.
To register for this free online curriculum to help farmers increase their marketing skills and grow their business, go to: http://www.nyfarmersmarket.com/work-shop-programs/online-marketing-for-profit-course.html
For more information on the curriculum, on teaching the course to groups of farmers, or on using the course to qualify for borrower training credits, please contact the Farmers Market Federation office at 315-637-4690.