Improve your Farmers Market Sales – Free Online Learning

Improve your Farmers Market Sales - A free online "farminar" with John Wesselius and Dru Montri Presented by Practical Farmers of Iowa Tues., February 7, 2012 - 7 pm (CST). This web-based seminar is a 90-minute, interactive, online learning opportunity. Go to to find out how to participate. Tired of coming home from market with $50.00 and a vehicle full of product? Learn how to calculate how much it costs you to attend the farmer's market, how to set a farmer's market income goal, and strategies to achieve profit through farmer's market. John Wesselius and his family operate The Cornucopia near Sioux Center. Their annual sales revenues exceed $100,000 and are generated on a six-acre property. Two of those acres are covered in gardens, one and a half acres in grass for pastured poultry and the balance in trees and buildings. They sell their products at the Sioux Center Farmer's Market, Sioux City Farmer's Market and the Falls Park Farmer's Market in Sioux Falls, SD. John is passionate about growing for market! Dru Montri is the director of Michigan Farmer's Market Association (MIFMA). She has a background in horticulture receiving her B.S. from Michigan State University (MSU) and her M.S. from Penn State. In addition to her work with MIFMA, she is pursuing a dual doctoral degree at MSU in Horticulture and Community and in Agriculture, Recreation and Resource Studies. She and her husband own and operate Ten Hens Farm in Bath, Michigan. New farminars are presented live at 7 PM (CST) every Tuesday in November, December, January, and February. Learn about upcoming farminars and how to access previous farminars by clicking "read more".


More than 48 previously recorded farminars are available in the archive. Supported by the Beginning Farmer and Rancher Development Program of the National Institute of Food and Agriculture, USDA, Grant # 2010-49400-21843

Upcoming Farminars:

(Note: Tuesday, February 14, Happy Valentines Day! There will be No Farminar)

Tuesday, February 21, 7:00-8:30 (CST) – Integrate small grains into your large grain row crop and livestock farm with Wade Dooley and Tom Frantzen: Want to learn how to add alternative crops to reduce input costs, pest pressure, and raise more profitable and healthy livestock?

Tuesday, February 28, 7:00-8:30 (CST) – Pricing poultry: eggs, broilers, and turkeys with Garrett Caryl and Kim Alexander. Many consumers are demanding niche market “farm fresh eggs” or “pastured poultry” – learn how to price and market your poultry products for profit during this farminar.

Tuesday, March 6, 7:00-8:30 (CST) – Determine business feasibility with financial projections with Grant Schultz and Chris Blanchard. Want to grow healthy food for your local community and make a profit doing so? Learn how to plan for profit by using financial sheets to help guide your farm’s production systems, markets and scale.

Tuesday, March 13, 7:00-8:30 (CST) – Longterm fertility management with livestock in crop rotation with Nathan Anderson and Ron Rosmann. Are high input costs eating up all your profit? Learn how livestock management and longer rotations can increase your potential for profit while nurturing healthy soils, plants, and animals on your farm.

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