Crop Input Suppliers: The Middlemen You Don’t Always Think About. (by Stu Ellis – FarmGate)
EXCERPT: What is the state of competition within agriculture? No, a Cornbelt farmer is not competing with his neighbor to be able to sell grain to the local elevator. Yes, you may be competing with a neighbor to cash rent some adjoining acreage. But competition in agriculture is up a tier, where seed, fertilizer, chemical and other input suppliers are trying to get your attention. They spend a lot of money on advertising to get your attention. Competition is high among those companies, but what are the market forces that are pushing and pulling, and what are the changes underway in the companies that are supplying crop production inputs?