New Research: Farmers’ Informational Needs and Factors that Influence their Information Choices

In the December 2009 issue of the Journal of Extension, Florian Diekmann examines farmers’ informational needs and identified factors that influence their information choices.

“The results highlight the differences in farmers’ search strategies regarding type, amount, and sources of information. Findings show farmers practiced high-, moderate-, and low-search strategies to stay current on topics important to their farm business. The implications for Extension professionals are discussed.”

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