Free Farming Webinars – Farmers Office

Posted on March 6, 2020 by Taylor in Business, Farming Resources, Internet Resources, Local Food, Management, Marketing, Webinar // 0 Comments

Two Free Farming Webinars (and Two Guest Instructors!) | The Farmer’s Office

The Farmers Office is shaking things up this month and bringing in some new voices (and breadth of experience) to lead free farming webinars here at The Farmer’s Office. We hope you can join us. Register soon, as space is limited.

On March 11, Myrna Greenfield of Good Egg Marketing will talk about the changing local market and how you can stay relevant.

Adapting to the Changing Local Foods Market:
March 11th, 12pm EST
Meal kits, delivery, demographics, and other trends are changing consumer habits. Many of the new food products coming to market look like they’re made by small local businesses, but are backed by venture capital or giant consumer product companies with big budgets. As the local foods market matures and competition increases, it’s harder for farmers and food producers to break in and stay viable. This workshop will showcase current trends and offer tools and techniques to help your farm or local food business adapt to the changing market, differentiate yourself, and stay relevant.
Workshop presenter Myrna Greenfield is the “Top Egg” at Good Egg Marketing, a Boston-based marketing agency specializing in food and farms. She’s a frequent speaker at conferences, events, and workshops. Greenfield holds an MBA from Simmons School of Management and lives in Jamaica Plain.

Then on March 17, Elaine Lemmon of Kitchen Table Consultants will talk about how KTC’s crop costing model can help you assess gross margin on specific crops and dial in your product pricing.

Crop/Product Costing Models with Kitchen Table Consultants:
March 17th, 1pm EST
Expanding or starting a new enterprise without understanding your crop costs is dangerous. KTC’s crop costing model can help you assess gross margin on specific crops and dial in your product pricing. This is a predictive model to help with decision making for profitability.