Marketing Resources

There are many marketing resources out there, and although this page lists a lot of them, there are a number of local resources available as well, and we cannot possibly know them all. If you are interested in purchasing local food or getting your farm or local market listed on the web, check out the resources on our Farm and Market Directory Page

 

 

  • The ATTRA publications on Marketing, Business, and Risk Management “…can guide agricultural business planning and help farmers manage the amount of risk in their enterprises. In addition, some of these resources offer advice on diversifying, developing new markets and adding value to farm products to increase income.” Most publications are free. Categories include: Organic Marketing and Labeling; Direct Marketing Options; Value-added and Processing; Business Planning and Management; Funding; Risk Management; Other Marketing Topics; and Cooperatives. Their webpage also provides links to other marketing and business information.
  • SARE provides a Comprehensive List of Publications and Resources related to Marketing Strategies for Farmers and Ranchers. Their 230 page publication Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses brings the business planning process alive to help today’s alternative and sustainable agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Sample worksheets lend a practical perspective and illustrate how real farm families set goals, researched processing alternatives, determined potential markets, and evaluated financing options. Blank worksheets help the reader develop a detailed, lender-ready business plan or map out strategies to take advantage of new opportunities.
  • Local Harvest is a fantastic community website that provides a searchable database of farms, farmers markets, restaurants, grocery stores and co-ops selling local farm products. Get your farm listed to sell direct or promote your CSA. Or use the site to find retail outlets in your area which buy local food.
  • Use Twitter to Market your Local Food. An innovative way to let customers know where you are, and what you are selling, is via Twitter, a free social networking service that allows you to send text-based posts up to 140 characters.