Title: Intermediate Marketing for Farmers – Develop a Marketing Plan
When: Weekly, from March 10, 2011 – April 20, 2011
This course is for: Those who are already in production and/or have already explored the basics of marketing and are ready to develop a formal marketing plan.
Course Objectives: This training will help you 1) Link your farm’s mission and vision to your commercial goals and marketing strategy; 2) Understand the key elements of a solid marketing plan; 3) Analyze your competition and the opportunities for success; 4) Conduct market research on one or more of your potential products; 5) Implement effective marketing strategies
This course is being offered by the Cornell University Small Farms Program. For more information, or to register, visit http://nebeginningfarmers.org/online-courses/