Online Beginning Farmer Training – Intermediate Marketing

Title: Intermediate Marketing for Farmers – Develop a Marketing Plan

When: Weekly, from March 10, 2011 – April 20, 2011

Cost: $150

This course is for: Those who are already in production and/or have already explored the basics of marketing and are ready to develop a formal marketing plan.

Course Objectives: This training will help you 1) Link your farm’s mission and vision to your commercial goals and marketing strategy; 2) Understand the key elements of a solid marketing plan; 3) Analyze your competition and the opportunities for success; 4) Conduct  market research on one or more of your potential products; 5) Implement effective marketing strategies

This course is being offered by the Cornell University Small Farms Program. For more information, or to register, visit http://nebeginningfarmers.org/online-courses/

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